Archive for September, 2011

Reacting in Outrage to EnergyFromShale.org

Saturday, September 10th, 2011

The linked ad showed up on a full page of a North Jersey newspaper (The Record, page A12) on September 7, 2011 – strategically timed, no doubt, to coincide with anti-fracking actions going on that day in Philadelphia .

Check out the ad: EnergyFromShale.org Advertisement  (then return here by clicking the Back-Arrow in your browser!). The ad shows an intent, inquisitive, blond-haired toddler crouched on a patch of perfect, green grass; he is peering through a big magnifying glass, directing his sight into the earth. His background is a pleasant, out-of-focus expanse of green leaves.

The headline reads: “WHERE IS AMERICA FINDING MORE THAN A CENTURY’S WORTH OF CLEAN, DOMESTIC ENERGY?” The answer, placed below the large picture of the toddler, is stated as “RIGHT BENEATH OUR FEET.” Additional text asserts: “technology has improved”, “safely recover”, “practices employed to protect the environment”, “transform America’s energy security”, “creating jobs and growing the economy”, and “let’s unlock it.”

NJ’s Governor has established a 1-year moratorium on drilling, a relatively small amount of which is envisioned in the state. NY’s DEC has just issued socio-economic data to supplement its generic environmental impact statement; public comment continues through December 12, 2011 (http://www.dec.ny.gov/energy/75370.html ; again, return here by clicking the Back-Arrow). PA is in the midst of fracking; property owners continue to be negatively impacted (at Tar Sands, I spoke with Jeremiah Compton Gee about devastation at his family’s home in Wellsboro PA which occurred earlier this year under the supervision of Shell).

My question for this blog entry: HOW IS THE IMPEDIMENT TO CLIMATE STABILIZATION POSED BY ADS SUCH AS THIS EFFECTIVELY COUNTERED?

What messages need to be publicized? What sound-bytes? What pictorials? How to broadcast to all? How to respond fast? …

One suggestion which occurs to me based on my Tar Sands attendance: Show the child mainlining oil into his veins, the victim of the addiction which plagues us now, floating on a raft with only the radio mast of the new WTC building showing. (I am being intentionally provocative and insensative. My apologies, in advance.)